Well, with the Gilas Pilapinas competing in their top-name sponsors’ country, the folks at San Miguel certainly couldn’t miss an opportunity to break out some new designs for their products.
— Takashi Aoki (@gobluetree629) September 1, 2014
According to FIFA’s designated marketing/promotion director for the event, Pascual Martinez, some 100 million units of a specially-brewed edition of the non-alcoholic tipple were distributed to Spanish-language markets before World Cup opening day.
No telling if San Miguel’s TV advertising campaign featuring the Team Spain giants is getting play during FIBA World Cup games, though.
Cheers! (Or, as San Miguel would have us say, “Hay cosas que no se nos suben a la cabeza”/ “There are some things that don’t go to your head.”)