Pau and Marc Gasol say "¡Salud!" (image via Twitter)

100 million Gasols on the wall, 100 million Gasols...

Back in 2011, Pau and Marc Gasol generated some interest with their combined endorsement for a Philippines-based beer (or perhaps that should be “beer”) known as San Miguel. Shocking upon first glance at the headlines, it turns out the brothers are actually clean of conscience from promoting an assuredly not performance-enhancing substance: San Miguel is among the world’s most alcohol-free malt beverages (ergo the prior quotation marks).


Well, with the Gilas Pilapinas competing in their top-name sponsors’ country, the folks at San Miguel certainly couldn’t miss an opportunity to break out some new designs for their products.

According to FIFA’s designated marketing/promotion director for the event, Pascual Martinez, some 100 million units of a specially-brewed edition of the non-alcoholic tipple were distributed to Spanish-language markets before World Cup opening day.

No telling if San Miguel’s TV advertising campaign featuring the Team Spain giants is getting play during FIBA World Cup games, though.

Cheers! (Or, as San Miguel would have us say, “Hay cosas que no se nos suben a la cabeza”/ “There are some things that don’t go to your head.”)

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Tags: Beer FIBA World Cup Marc Gasol Pau Gasol San Miguel Beer Spain

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